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THE CHALLENGE: Trendsetting British swimwear brand Bahimi had no US presence before signing with Hawke. Our Facebook experts were faced with introducing a new brand to a competitive market without any historical data.
OUR SOLUTION:
THE CHALLENGE: Trendsetting British swimwear brand Bahimi had no US presence before signing with Hawke. Our Facebook experts were faced with introducing a new brand to a competitive market without any historical data.
OUR SOLUTION:
In order to capitalize on increasing demand for new swimwear during the approaching spring and summer season, Hawke’s Facebook experts introduced affinity- and interest-based audiences to test along with lookalikes. The team identified, segmented and retargeted top engagers and high-intent users that were likely to convert. On the engagement front, the team utilized post IDs across ad sets, leveraging social proof to encourage hesitant users to convert, leading to an immediate lift in community engagement and conversions.
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