If you’re starting Black Friday planning now, there’s not much saving to be done, BUT not all hope is lost. There are strategies you can focus on to maximize increased consumer purchase behavior, and we have them right here. You can still save your Black Friday/Cyber Monday sales!

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

As a brand, what can you do to get your product or service emails to stand out amongst a sea of holiday-themed emails flooding consumers’ inboxes? The answer to the clicks is in thinking like a consumer and a marketer at the same time. Here are four tips to increase email open rate this holiday season.

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

Scaling Facebook ads can be tough. Between pumping out new creatives weekly, finding and testing new audiences, and keeping a close eye on how everything is performing, scaling Facebook ads can be tough. If you use Facebook automation, it will automate ad performance and alleviate some of your ad scaling stress.

A Hawke Media recruiter gives you a call and—yes—they’re interested in hiring you! There’s only one problem: you’re not exactly sure what to say in a phone interview with us and you’re looking for some insight. We’ve got you covered with three phone interview etiquette tips recommended for all Hawke interviewees looking to have successful interviews and be passed onto the appropriate hiring managers.

This season, we’re very thankful for Hawke fam, including our clients and future clients, as they’re part of the fam too. This Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons why Hawkesgiving crushed it this week.

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

Even though we're getting deep into Q4, we're still here to remind you that having a content marketing game plan for Black Friday and Cyber Monday can have a huge effect on your sales. Read on for our content marketing tips to help you make the most of the biggest shopping weekend of the year.

Even businesses who plan their holiday promotion strategy months in advance still make basic mistakes. To ensure your promos are set up for success, here is a list of UX best practices to help maximize the effectiveness of your holiday deals.

Learn about the risks your company faces evolve as your growth accelerates, what insurance policies you should consider, and what basic practices you should implement as it does.

How early is too early when it comes to preparing for two of the biggest shopping events every year, Black Friday and Cyber Monday? With proper planning ahead of the shopping season, your brand will be ready.

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during October. If you haven’t yet, we recommend that you give these articles a look.

Learn the three reasons why revenue shares with marketing agencies are not as mutually beneficial as they seem on the surface.