THE CHALLENGE: Budberry is a prelaunch cannabis lifestyle experience, featuring a dispensary, cafe and lounge offering microdosed edibles by a celebrity chef in West Hollywood, CA. Budberry came to Hawke as two entrepreneurs looking to rebrand their company to match the hip, inclusive West Hollywood scene while still standing out in the saturated space of cannabis. By creating a whole brand identity, narrative and messaging, Hawke created a unique, intimate brand that is fun, inclusive and interactive.
OUR SOLUTION:
- Create a brand that is entirely unique through competitive research
- Color palette and style that was not often seen in the cannabis world
- Rustic look and feel to buck the minimalist trend and be more personable
- Inviting message and story that helps to explain the unique Budberry brand
