Frasier Sterling

After struggling to find an agency that understood her vision, Frasier came to Hawke Media for Strategy, Facebook Ads, and Email Marketing. Hawke’s outsourced CMOs powered Frasier Sterling’s successful entry to ecommerce by guiding the evolution of the brand’s voice, providing merchandising advice for new collections, identifying revenue opportunities and market gaps, and crafting a marketing calendar with content and promotions.

Ultimately, Frasier’s direct-to-consumer business grew to account for 95% of overall sales with significant revenue growth and no celebrity placement. Hawke’s three-pronged approach to establishing brand identity, building awareness, and scaling revenues helped bring home the bling for this millennial-favorite jewelry upstart.

The third pillar in Hawke’s plan included capitalizing on quality site traffic with a carefully structured email game plan that included foundational campaigns, behavior- and interest-based triggers, and weekly editorial content that reflected trending collections, celebrity influence, and top-selling products. Frasier Sterling’s email list grew by over 2,000% over 14 months, driving 13% of overall site revenue through its welcome series and achieving an impressive drip series open rate of 35.9%.