THE CHALLENGE: Freedom Rave Wear is an online festival fashion store, featuring eye-catching ensembles of clothing, merch, and accessories. FRW came to Hawke for two main reasons: 1) To optimize their ongoing Email Marketing efforts, and 2) Engage with Strategy to audit their past and current efforts to identify outliers, holes in the current funnel (such as optimizing their paid search and paid social efforts) and define opportunities for the future. Their current strategy of sending intermittent email blasts to their entire subscriber list was producing lackluster conversion rates, and FRW was looking for a way to increase revenue and grow their base holistically.
THE SOLUTION:
- Built brand awareness through YouTube & non branded campaigns targeting rave, festival, and edc wear.
- Scaled the budget (x2) in campaigns that had extremely high ROAS (meaning there was room to scale).
- Identified neglected acquisition efforts to triple user pool funneled into retargeting efforts
- Created campaigns around certain festivals a month before hand, setting them up for success.
- Increased the brand's impression share via branded campaign.
