THE CHALLENGE: Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices. In order to boost Instagram followers, impressions, reach, and engagement, we introduced a variety of Instagram Story techniques over eight weeks.
OUR SOLUTION:
THE CHALLENGE: Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices. In order to boost Instagram followers, impressions, reach, and engagement, we introduced a variety of Instagram Story techniques over eight weeks.
OUR SOLUTION:
The first was a Shoutout series, which allowed us to recognize the most engaged users and influencers that aligned with the client’s brand. With a 60% response rate among influencers, these stories grew tagged posts by 67%.
In order to turn this increased reach into actual followers, we used a Poll series allowing followers to engage with the content, as well as a Storytelling series that provides follower-focused entertainment. After two months, our Instagram story strategy increased followers by 36%, impressions by 26%, and engagements by 48%.
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