greenbox Robotics

In order to create a strong, recognizable brand, we shifted the focus away from the industry-standard cannabis leaf, instead opting for a minimal and recognizable logomark with a green color balance to draw reference back to the cannabis space. For typography, we settled on Orbitron for the headline font – this bold, sans-serif typeface is consistent with Greenbox’s tech-forward visuals. To complement Orbitron, we selected Quicksand for body copy because its geometric letter anatomy is clean, soft on the eye, and easy to read.

With the hardware completed we started to focus on the software. In tandem with AAEON Electronics, the software programmers, we designed a commerce focused user interface. we took into account many variables concerning user experience and tested how consumers reacted to the different flows we had created in order to optimize each screen. These flows included an add to cart system, product up-sell, checkout, payment paths for card and smart pay, vend fails, and age verification.

We developed an investor pitch deck to help secure funding to further optimize success and development of the physical machine. Having secured early funding and the pitch deck ready to bring in future investors we designed informative one-sheets, letterheads, business cards and other pieces of marketing collateral to start reaching out to dispensary owners all of which helped bring in early sales.

greenboxrobotics.com

Our Strategists assisted in the creation of the greenbox pitch deck. They outlined what pieces of content would be of interest to potential investors in the cannabis industry and handed it off to one of our designers. While the designer wireframed the deck our strategists did deep research into the challenges consumers face when purchasing from dispensaries, created value proposition that explained how greenbox addresses these issues, and looked into the current market to determine the potential traction greenbox could receive.