The Challenge: Grotrax is a budding lawn care product, offering all-in-one patented grass growing technology—on a roll. Every Grotrax roll includes seed, fertilizer, and mulch, and it is easy for anyone to install. Brick and mortar retailers nationwide have been dying to grab a piece—including giants like Home Depot and Menards.
Although present in the Amazon marketplace, the brand had never made an impact selling directly on their website. Grotrax engaged Hawke’s Strategy CMO Consultancy to provide intensive business analysis and develop a comprehensive digital strategy to supplement offline brand-building efforts and overall Amazon market share.
The Solution:
- Performed an end-to-end digital marketing analysis over a three-month period related to the competitive and audience landscape, as well as the platform performance—across web/mobile, individual channel execution plans, and attribution model identification
- Culminated analysis by creating a holistic digital marketing playbook, tailored specifically for Grotrax, and aimed at building a true omnichannel e-commerce approach designed to increase sales on the website, ready for immediate execution
- Delivered key recommendations in light of the existing footprint in brick-and-mortar, collaboration with Amazon marketplace, and scheduled traditional marketing campaigns—including national TV
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