K-Swiss

Our Facebook experts identified new potential customer audiences using a unique set of interests, focusing on customers seeking casual, comfortable shoes. Based on these audiences, we curated product sets by gender and style (ex: men’s tennis, women’s best-sellers, etc.) and matched them to a variety of audiences for prospecting ads. Sales on classic, core sizes immediately began to roll in, with especially strong growth in women’s shoes (a previously untapped market for the company).

While running core campaigns, we also created campaigns for two major, limited-edition collaborations based on classic movies (Clueless and Ghostbusters). Despite the limited edition nature of these product lines, we targeted everybody but sneakerheads, instead tailoring copy and creative toward fans of the movies and similar properties. These efforts drove a 900% ROAS on a one-day sale for the Ghostbusters collection and an 800% ROAS on the longer Clueless campaigns.