Lorna Jane

After testing new acquisition audiences on Facebook and Instagram, we ran split tests on messaging and product variants, using the better performing options to test other lookalikes and target interest-based audiences. While we initially set bids at an audience level, we adjusted our bids to the campaign level to automatically allocate our budget to top performers. We also turned on prospecting Dynamic Product Ads (DPAs), which serve relevant ads to users who have expressed interest in a certain type of product. To complement our acquisition campaigns, we launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.

Additionally, our influencer team developed Lorna Jane’s US social accounts without spending a dime. Through targeted outreach, we were able to engage dozens of top-tier activewear and fitness influencers to drive brand awareness and engagement while also developing content. This content was then utilized by our media buying team to target similar audiences to increase brand credibility and sales. Within 4 months, our influencers had helped grow IG followers by 42%, while generating thousands of total likes and boosting total reach.