THE CHALLENGE: Openpath is an access control company focused on redefining the entry experience at offices, corporate buildings, and for professionals everywhere. By building an infrastructure that replaces the key fob with your phone and their connected devices and apps, they are focused on improving security and changing the typical process for gaining entry into any building.
When their efforts around building, maintaining and nurturing leads weren’t performing as expected, they came to Hawke to improve lead quality with a better conversion funnel. By utilizing SEM, Email, Content and SEO, we were able to grow their position within the market and ensure quality leadflow.
OUR SOLUTION
- Refined targeting and keyword tactics on Google and Bing search
- Built and defined email nurture path
- Developed content repository
- Made SEO recommendations and optimized website with relevant keywords
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