THE CHALLENGE: Passion Planner is your “paper life coach” – designed to encourage you to plan for the future, reflect on the past, but most importantly, act on the present. Having only dabbled with paid acquisition strategies, they came to Hawke for help expanding beyond their core organic customer demographic with search and social ads. Sticking to firm brand guidelines, Hawke experts developed a series of high-ROI campaigns.
OUR SOLUTION:
- Established FB prospecting audience by combining interests and lookalikes
- Built out robust FB retargeting campaigns based on various intervals of time since last site visit
- Built brand awareness through Google search, display, video, and shopping campaigns
