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THE CHALLENGE: Roses Only is a premium long-stem rose delivery service that promises to deliver the best roses. Their attention to detail and quality control has set them apart from the competition. However, they were not qualified for Instagram’s swipe-up feature on story posts.
OUR SOLUTION:
THE CHALLENGE: Roses Only is a premium long-stem rose delivery service that promises to deliver the best roses. Their attention to detail and quality control has set them apart from the competition. However, they were not qualified for Instagram’s swipe-up feature on story posts.
OUR SOLUTION:
Hawke social experts were still able to craft a six-week campaign that increased Valentine’s Day pre-orders, holiday sales, email captures and social following, outlined below:
By activating influencers and creating custom landing pages, we were able to amplify the effect of our organic social strategy. On Facebook, we reached increased impressions by 16% and engagements by 8.1%. On Instagram, we increased the client’s following by 9%, impressions by 60% and engagement by 27%. Total social revenue for this Valentine’s Day campaign outperformed the prior year’s campaign by 583%.
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