THE CHALLENGE: Swet Tailor is a men’s fashion apparel line that makes tailored pants and jeans with the comfort of sweatpants. They came to Hawke for a more cohesive social strategy.

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OUR SOLUTION:

Established a strong visual strategy to ensure consistency and a clearly defined brand voice
Reinforced value propositions through messaging
Ran a #MarchMadness campaign
Capitizaled on timely events like the Oscars
Created a new hashtag based on new brand values
Leveraged press mentions to further build credibility

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Services

Social Media Management

<div class="div-block-123"><div><div class="rich-text-block-8 w-richtext"><h4>GREW FOLLOWERS </h4><h3>20%</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>GREW Q/Q IMPRESSIONS </h4><h3>63%</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>GREW Q/Q PROFILE VIEWS </h4><h3>104%</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>GREW Q/Q CLICKS </h4><h3>249%</h3><p>‍</p></div></div></div><style>.image-21 { max-width: 200px; margin-bottom: 40px; }</style>

Swet Tailor

swettailor.com

THE CHALLENGE: Swet Tailor is a men’s fashion apparel line that makes tailored pants and jeans with the comfort of sweatpants. They came to Hawke for a more cohesive social strategy.

‍

OUR SOLUTION:

Established a strong visual strategy to ensure consistency and a clearly defined brand voice
Reinforced value propositions through messaging
Ran a #MarchMadness campaign
Capitizaled on timely events like the Oscars
Created a new hashtag based on new brand values
Leveraged press mentions to further build credibility

‍

GREW FOLLOWERS 20%

GREW Q/Q IMPRESSIONS 63%

GREW Q/Q PROFILE VIEWS 104%

GREW Q/Q CLICKS 249%

Services

Social Media Management

Our experts put their value props and customer personas into visual form in order to establish visual consistency. We also capitalized on timely events like March Madness and the Oscars, while leveraging press mentions to establish credibility among Swet Tailor’s target audience.

The results speak for themselves: in addition to a 20% increase in overall followers, our campaigns also outperformed Swet Tailor’s prior quarter performance in impressions (+63%), profile views (+104%) and website clicks (+249%).

@swettailor

Services

Swet Tailor

GREW FOLLOWERS 20%

GREW Q/Q IMPRESSIONS 63%

GREW Q/Q PROFILE VIEWS 104%

GREW Q/Q CLICKS 249%

Services

Social Media Management

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