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THE CHALLENGE: The Giving Keys is an LA-based jewelry company that repurposes keys into jewelry by engraving words and phrases onto them, encouraging people to “pay it forward” by giving their key to someone who needs the message more than them. This inspirational mission and creative approach to jewelry helped the brand take flight, but with little marketing experience and a website that needed improvement, they turned to Hawke to keep up the momentum.
OUR SOLUTION:
- Restructured non-branded SEM campaigns to establish top performers
- Smart Shopping and other smart bidding SEM strategies
- Concentrated messaging for specific interest audiences on Facebook
- Only marketed core products to new Facebook audiences
- Expanded offerings once Facebook audiences were more familiar with the brand
- A/B tested email flow subject lines
- Added clearer CTAs in email flows
- Added browse abandonment email flow and non-opener emails
- Optimized website
- Built new homepage and category landing pages
- Improved website navigation flow
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