www.topodesigns.com‍

THE CHALLENGE: Topo Designs makes backpacks, bags, and apparel for anywhere on your map. Prior to launching Facebook Advertising with Hawke, 90% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded Topo’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.

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OUR SOLUTION:

  • Expanded interest-based audiences
  • Increased usage of lookalike audiences
  • Dynamic Product Ad
  • Custom retargeting segments

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Services

Facebook Advertising
<div class="div-block-123"><div><div class="rich-text-block-8 w-richtext"><h4>INCREASED ROAS </h4><h3>3x </h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>FACEBOOK ROAS </h4><h3>916% </h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>INCREASED FB REVENUE </h4><h3>5.5x </h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>DECREASED CPA </h4><h3>67% </h3><p>‍</p></div></div></div><style>.image-21 { max-width: 200px; margin-bottom: 40px; }</style>

Topo Designs

www.topodesigns.com‍

THE CHALLENGE: Topo Designs makes backpacks, bags, and apparel for anywhere on your map. Prior to launching Facebook Advertising with Hawke, 90% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded Topo’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.

‍

OUR SOLUTION:

  • Expanded interest-based audiences
  • Increased usage of lookalike audiences
  • Dynamic Product Ad
  • Custom retargeting segments

‍

INCREASED ROAS 3x
FACEBOOK ROAS: 916%
INCREASED FB REVENUE 5.5x
DECREASED CPA: 67%

Services

Facebook Advertising

Facebook Advertising

We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with Topo’s social posts. These retargeting campaigns have earned a combined 617% ROAS.

Compared to the same period last year, our Facebook advertising solutions have tripled Topo’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.

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