Social media isn't just for kids. Everyone, including your mom and grandma, uses it and it provides social proofing. Learn more!

I have seen subject line wins and losses across platforms, industries, demographics, etc so let me let you in on the little tricks that have worked for me.

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.

Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

You've got the email address—now what? Here are some helpful tips and best practices to improve subject lines and in effect improve email open rates.