Want to optimize your email marketing efforts? We run you through the process of setting up a split flow within Klaviyo so you can deliver the right content to the proper people.

Never fear, because we have you covered with plenty of e-commerce ideas as you head into the busiest time of the year. Here are five key email marketing strategies to deploy for this holiday season. 

Mailchimp is aiming to be more than just an email marketing platform. Check out these 3 new features that make Mailchimp an all-in-one marketing platform.