You've probably got Instagram and Facebook ads down, but what about Pinterest and Promoted Pins? If not, here's how to get started.

We all know guerrilla marketing can include stickers and street art, but what about paid search? Don't think so? Think again!

With mobile consumption increasing year over year, optimizing Google ads for mobile is something important to keep in mind.

No time to prepare for your holiday campaign? Here are tips to put up the right kind of search engine marketing (SEM) campaigns so you don’t miss out.

A/B testing text ads on Google AdWords allows you to better understand your audience and business. Here's how to get started running effective tests.