With YouTube advertising on the rise, these tools and tips will help you produce great video ads and get the most out of your campaigns.

Check out how Google's new mobile SERP layout provides opportunities for SEO and SEM managers to better position their listings and increase click-through.

Our resident SEM expert breaks down the truth behind five dangerous assumptions that even seasoned specialists make far too often.

AdWords is more than just search ads. Check out some of our favorite AdWords campaign types, and how to use them most effectively.

What exactly is guerrilla marketing? We break down the numbers to show how successful a campaign can be (numbers don't lie)!

One thing that has remained the same with search engine marketing is that you should always be bidding on branded keywords.