Jay Zhang is the Senior Marketing Director for Integrated Marketing and Demand Generation at United Family Healthcare in China.In this episode, he joined us from the other side of the world to discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.[smart_track_player url="http://traffic.libsyn.com/hawkemediapodcast/Jay_Zhang_hawke_media_Master.mp3" title="23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" social_email="true" ]“In China, the mobile experience is key—even more important than PC.” - Jay Zhang“We have to seriously consider how to keep the leading edge in this area.” - Jay Zhang