Content & Social Media

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q4 and beyond.

Stock photos are a thing of the past. Here’s how original social content differs from stock images and how to enhance your social content through social images.

In order to get noticed in an increasingly crowded Instagram space, top fashion influencers have to find ways to stand out from their competitors. Here are four influencers who fashion brands shouldn’t sleep on and are already grabbing our attention as we head into 2020.

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

An interview with Tyler Grove

Facebook's $5 billion settlement isn't enough to protect privacy rights. The massive social platform is an uncontrollable beast with no signs of slowing down or staying safe.

In honor of World Emoji Day, we explore the evolution of emojis, how they have forever changed our communication styles and their ability to transcend identity. 

SEO, or Search Engine Optimization, helps your website gain visibility in search engine results. Read on to find out how SEO can help your business.

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

Fallen into a rut of posting generic articles? These three formats will reignite your content marketing mix, winning leads and boosting organic traffic.

With major digital platforms placing restrictions on advertising for CBD brands, learn why a blog is a critical component of your CBD marketing mix.

Here's how to complete an SEO competitive analysis to gain key insights into what your competitors are doing and how to outperform them.

Instagram stories are a critical part of any brand's social media strategy. Here's how you can take advantage of them.

Instagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.

With the social landscape constantly shifting, it can be a challenge for brands to keep up. Here are three tips to help you stay the course and scale.

Building a brand foundation around purpose and story is crucial to longterm success. Here's are 4 key things to keep in mind.

Whether you're a new or established brand, you need to continually audit your social media strategy. Check out these key questions to keep you on point.

It takes more than SEO content to stand out. Creating showpiece content that looks like it came from a magazine can take your brand to the next level.

Learn how to create content that your audience cares about to cut through the noise, helping them discover and remember you.

Content marketing can seem like an expensive and mystifying endeavor. We're here to clear up a few common misconceptions to help you crush the content game.

Thinking about doing an Instagram giveaway to increase brand awareness? Here's why you should think again...

Fyre Fest was a disaster - but every disaster is also a learning opportunity. Our social media experts identified five important lessons from Fyre Fest.

Barstool's founder - known better as El Presidente - got himself arrested at the big game... on purpose. Find out how he turned it into a viral sensation.