Articles by

Bryce Henley

Bryce is a Strategist at Hawke Media. When he's not guiding clients along their growth paths, he's front-squatting with excellent form.


Content & Social Media
September 12, 2019

Instagram Influencer Marketing: 5 Best Practices to Keep Engagements Running Smoothly

Written by

Bryce Henley

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

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Culture & Lifestyle
March 18, 2019

March Marketing Madness: How Marketing Strategy is Like a Bracket

Written by

Bryce Henley

A perfect marketing strategy is almost as impossible to achieve as a perfect bracket. Here's what to keep in mind to give you the best shot.

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