Daniel is Hawke Media's head of Media Buying, overseeing all paid media, from digital to traditional. He's a basketball junkie, food explorer, avid reader, aspiring sake connoisseur and loves to pontificate about life and the human psyche.
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Daniel ChenThough the cost of digital advertising is rising, it's only too expensive if brands aren't focused on expanding their audience with awareness campaigns.
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Daniel ChenInstagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.
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Daniel ChenSelling on Amazon presents both risk and reward. Here's how to tip the scales in your favor with a comprehensive Amazon marketing strategy.
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