Articles by

Hayley Maltz

Hayley is Hawke's Email Marketing Manager, overseeing the execution of all email and messenger marketing campaigns for clients.


Lifecycle Marketing
March 7, 2019

Marketing Mythbusters: 6 Misconceptions that Could Hurt Your Email Marketing Strategy

Written by

Hayley Maltz

Email is a ubiquitous marketing channel - but are you falling prey to these mistakes? Our experts break down six common email marketing misconceptions.

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Lifecycle Marketing
November 28, 2018

Facebook Messenger Marketing

Written by

Hayley Maltz

Check out our step-by-step guide to building effective, conversion-boosting Facebook Messenger marketing campaigns with chatbots.

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Lifecycle Marketing
January 23, 2017

Connecting the Dots Between Blog Content and Emails

Written by

Hayley Maltz

Having blog content goes further than search engine optimization (SEO), it allows you to show yourself as a thought leader to your audience continuously.

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Marketing Strategy
November 9, 2016

The Power of Social Proofing and What it Means for Your Business

Written by

Hayley Maltz

Social proofing is a way to ease the minds of worried customers and increase conversion rates. Discover the opportunities it presents for your business.

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Paid Media
July 28, 2015

Blogging and the Affiliate Space

Written by

Hayley Maltz

Successful blogs build an audience by posting interesting content and have the option to advertise utilizing the affiliate space.

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Paid Media
May 21, 2015

Starting Your Affiliate Program & Keeping it Up

Written by

Hayley Maltz

On-boarding and growth process for your affiliate program: must start with strong guidelines laid out, work with onboard publishers you trust, and upkeep your relationships .

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