Most savvy digital marketers can tell you the importance of search engine optimization (SEO) and how different tips and tricks can be implemented to boost your SEO presence. Some of which include attaching title tags, link building, and adding more keywords to your site. A great way to implement the last option is to build some quality content through blog content. But having a blog goes further than SEO, it allows you to show yourself as a thought leader to your audience continuously.Hate to say it, but the blog link on your site by itself may not be getting as many sessions as you originally hoped. You have to make people want to click on it. One way to do so is to get your customer base accustomed to you providing blog content.So how does this relate to email? By leveraging your blog content into email messages, you’re doing more than just “saying hi” to your email base. Valuable content can do help do the following:
Don’t hope and wait that suddenly your blog content will take off organically—spread the word! Put those email subscribers to use, and it’s a win-win situation for everyone.
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Hayley is Hawke's Email Marketing Manager, overseeing the execution of all email and messenger marketing campaigns for clients.