Community managers develop social engagement strategies, expand capabilities, and make new advances within social media marketing in today’s landscape. Here's what businesses need to know.

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

Not all of your marketing campaigns will be a success. In fact, some might get your brand in hot water. Here's how to cool things down and move forward.