Shayna Zeigen is the Public Relations Coordinator at Hawke Media.
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Shayna ZeigenAfter a year filled with growth and success, Hawke is spreading its wings to new locations. First stop? New York City, of course!
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Shayna ZeigenHave a low conversion rate and don't know how to fix it? Use these five tips to increase your website conversion rate and boost ecommerce sales!
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Shayna ZeigenShoppable Instagram posts are a great way to boost revenue. Here are 6 ways to incorporate them into your brand's social media strategy.
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Shayna ZeigenFor our third installment in our 12 Days of Marketing series, here are 10 tips for creating an efficient and effective Facebook marketing strategy.
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Shayna ZeigenThe second piece of content in our 12 Days of Marketing series is all about the different ways to boost your email strategy.
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Shayna ZeigenThe first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2019 to ensure marketing success!
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Shayna ZeigenHawke Media has been raking in the awards and we want to share some of our wins with you. Check out the latest additions to our trophy case!
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Shayna ZeigenDecember is a crazy month for retailers. Use these email marketing best practices to help ensure your holiday campaigns are as successful as possible.
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Shayna ZeigenAttending ecommerce conferences is a great way to set yourself up for success in 2019. Here are the best conferences to attend in the last quarter of 2018.
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Shayna ZeigenVideo marketing is one of the most versatile and profitable channels of digital marketing. Learn how it can help your brand's overall marketing efforts.
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Shayna ZeigenYour email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.
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Shayna ZeigenComic-Con is back, which means we're about to see some killer experiential marketing tactics! Learn how to incorporate these same tactics to help boost your own marketing strategy.
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Shayna ZeigenWant to be successful in the cannabis industry? Talk marketing marijuana with Hawkefest's female-led cannabis panel. Read more about what to expect and apply to attend today!
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Shayna ZeigenLoyal customers spend considerably more money with your business over time. Creating the right ecommerce loyalty program directly translates into more sales for your business. Use these tips from seven of the best loyalty programs out there to improve your own loyalty program and increase your customer retention rate.
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Shayna ZeigenDon't believe everything you see. Fake influencers are on the rise and, in a market where authenticity is key, it's crucial you know how to spoke the fakers. Here are three ways to ensure your next influencer marketing campaign is with an actual influencer and not some phony.
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Shayna ZeigenEvergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.
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Shayna ZeigenGoogle's AdWord Auction is where media buyers purchase keywords in order to get their ads to appear on Google searches. But more goes into winning the bid than just money. Learn what you need to know to be successful in Google's Ad Auction and all that goes into creating a great ad.
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Shayna ZeigenThe new Gmail update is here, but what does that mean for your email marketing strategy? Here are the most important new Gmail features and how they will affect your email marketing efforts.
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Shayna ZeigenThe Nest will house 10 of the coolest online brands—offline—in the heart of Abbot Kinney at the House of Wylie, 1301 Abbot Kinney Blvd in Venice.
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Shayna ZeigenExperiential marketing engages consumers with brands through a memorable experience. Ask these three questions to decide if experiential is for you.
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