Content & Social Media

Content & Social Media
September 27, 2016

3 Ways to Give Your Brand a Beauty Makeover

Written by

Hawke Media

Today, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.

Read Post →
Content & Social Media
September 13, 2016

How to Drive an Effective Content Marketing Strategy

Written by

Hawke Media

Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.

Read Post →
Content & Social Media
July 25, 2016

7 SEO Mistakes All Experts Make

Written by

Hawke Media

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2016

Read Post →
Content & Social Media
July 12, 2016

3 Ways to Identify and Target the Right Search Terms

Written by

Hawke Media

Search is a critical way of reaching people, and that means you have to develop content and information that they want to go and find themselves.

Read Post →
Content & Social Media
March 11, 2016

Is Influencer Marketing Right for B2B Companies?

Written by

Hawke Media

Insight into how influencer marketing can help your B2B company throughout the buyer decision process.

Read Post →
Content & Social Media
March 10, 2016

How GrubHub Steals Restaurant's Orders with SEO

Written by

Hawke Media

GrubHub's webpages contain search engine optimized (SEO) URLs with relevant keywords for existing restaurant locations not in business with the platform.

Read Post →
Content & Social Media
November 11, 2015

Building Trust: Influencer Marketing

Five steps to building trust in influencer marketing: bridging the gap, budget flexibility, reusable content, labors of love, and effective execution.

Read Post →
Content & Social Media
September 17, 2015

How Great Content Feeds Great Social Media

Written by

Hawke Media

Tracing the evolution of marketing alongside the growth of social media is the job of a brand so to help consumers discover a better version of themselves

Read Post →