Content & Social Media

With the big game come and gone, we’ve identified the most effective content marketing lessons to learn from our favorite Super Bowl commercials.

Check out our in-house influencer expert's four key things to keep in mind when planning your brand's influencer marketing strategy.

Consumer brands are publishing content to grow awareness and deepen connections with customers. Read on to see why this trend will continue in 2019.

Shoppable Instagram posts are a great way to boost revenue. Here are 6 ways to incorporate them into your brand's social media strategy.

Check out the nine most effective content formats for B2B companies to develop trust and credibility within their target market.

Video marketing is one of the most versatile and profitable channels of digital marketing. Learn how it can help your brand's overall marketing efforts.

Content marketing is the latest buzzword in marketing. But what does it really mean? And how can you make your content bring in more business?

Social media is your opportunity to build a community around your brand. But a lot more goes into a successful social media strategy than just being on the platforms. Learn what you need to know in order to the most of your social media presence.

Don't believe everything you see. Fake influencers are on the rise and, in a market where authenticity is key, it's crucial you know how to spoke the fakers. Here are three ways to ensure your next influencer marketing campaign is with an actual influencer and not some phony.

Paid Social Media and Email Marketing can be an unstoppable duo when used together correctly.

Paid social media is some of the most effective outreach marketing that a brand can do to interact with followers and spread out their reach.

Even though SEO and PPC have different approaches and strategies, they complement one another for the success of the whole business.

Sometimes stock photos are necessary. The key is to make them seem less "stock-y." Here's how to use stock photos for social media.

Don't think social media can have an impact? Think again! Social media was an intricate part of creating an LGBTQ community.

Do you want an influencer marketing campaign that rises above the social media noise? Take a page out of Revolve's playbook!

Think social media doesn't impact search engine optimization? Think again! It may be indirect, but there is an effect on your search rankings.

When it comes to executing a seamless social media marketing strategy, you have to make sure you’ve covered all of your bases—and we’re here to help.

Can you apply guerrilla marketing tactics to your influencer outreach? You bet! There's a lot we can learn to help our outreach be more successful.

Combining your online and offline guerrilla marketing is a fresh way to show how they can work in tandem. Case in point: Glossier!

Confused about Search Engine Optimization (SEO)? Here is your basic block and tackle guide for people new to SEO who want to gain insights.

Many brands that aren’t familiar with Influencer Marketing are skeptical. But when you segment influencers, it can be a powerful digital marketing tool.

Jay Zhang discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

Experiential marketing engages consumers with brands through a memorable experience. Ask these three questions to decide if experiential is for you.

There’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.