Marketing Strategy

If you’re starting Black Friday planning now, there’s not much saving to be done, BUT not all hope is lost. There are strategies you can focus on to maximize increased consumer purchase behavior, and we have them right here. You can still save your Black Friday/Cyber Monday sales!

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

Even though we're getting deep into Q4, we're still here to remind you that having a content marketing game plan for Black Friday and Cyber Monday can have a huge effect on your sales. Read on for our content marketing tips to help you make the most of the biggest shopping weekend of the year.

How early is too early when it comes to preparing for two of the biggest shopping events every year, Black Friday and Cyber Monday? With proper planning ahead of the shopping season, your brand will be ready.

Learn the three reasons why revenue shares with marketing agencies are not as mutually beneficial as they seem on the surface.

We break down four marketing techniques to learn from Kanye West's Sunday Service at Coachella that you might use in your next campaign.

CBD marketing poses a slew of unique challenges. These are the six biggest takeaways we've developed from attending the Cannabis Summit and working with some of the world's biggest CBD brands.

A successful marketing strategy is all about preparation. Here are the crucial steps to take before launching digital ads.

From budget woes and miscommunication to ignoring the digital landscape and more, we break down 11 of the most common mistakes brands make when working with digital marketing agencies—and how to avoid them to ensure your next engagement is a smashing success.

With major digital platforms like Facebook, Google and Amazon banning CBD advertising, here are six other ways to put money behind promoting your brand.

Influencer marketing has its challenges, but these 4 tips can help you find success for your brand and grow results on a consistent basis.

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

Hawke Media's team of content and social media experts deliver 12 simple but important tips on how to keep your digital marketing strategy on track.

Cannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.

The NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.

The eCommerce pyramid represent 4 crucial steps that you can take to enhance your business's success and see results in the right areas of your brand.

Community managers develop social engagement strategies, expand capabilities, and make new advances within social media marketing in today’s landscape. Here's what businesses need to know.

Think you're ready to launch your digital marketing strategy? Make sure you know the major channels and these basic concepts in order to grow your brand.

It’s critical for fashion brands to communicate what makes them unique in order to grow. These are the keys to a successful digital marketing strategy.

Prime Day has become one of the most important ecommerce holidays. Here's how you can take advantage of Prime Day to boost sales on the platform.

4th of July is one of the largest commerce holidays in the US. Build a comprehensive sales funnel with these 4 steps to increase your 4th of July purchases.

Check out the three reasons why marketing agencies and consultancies are able to identify trends and innovate at a pace in-house teams can only dream of.

Check out the 5 things your brand can do on a small marketing budget to help organically scale before putting money behind paid media.