Marketing Strategy

Not all of your marketing campaigns will be a success. In fact, some might get your brand in hot water. Here's how to cool things down and move forward.

Data tells a story. Here are five key best practices to translate it into data-driven marketing strategies.

Omnichannel marketing creates a cohesive brand experience that customers want to return to. Here's how to integrate it into your strategy mix.

Your business can take major hits in a marketing emergency. Check out these tips on how to develop a game plan before the next disaster strikes.

Check out these 4 ways to personalize your marketing in order to to break through the digital noise and reach your customers effectively.

In today’s world, advertising - whether physical or digital - exists everywhere you look. Brands must rely on integrated marketing campaigns to stand out.

Word-of-mouth publicity offers brands a powerful, low-cost opportunity to generate buzz. But it requires critical mass - here's how to get started.

The recent outage across Facebook, Instagram and WhatsApp sent marketers into a panic. Find out how you can be prepared for the next emergency.

Being a good marketer is tough. Being a great marketer is even tougher. Here are two things every marketer should do in order to be successful.

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

The first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2019 to ensure marketing success!

Check out these marketing tips on how to use insights from third-party analytics platforms (like Google Analytics) to build an effective marketing plan.

Attending ecommerce conferences is a great way to set yourself up for success in 2019. Here are the best conferences to attend in the last quarter of 2018.

Artificial intelligence (AI) is transforming the way consumers shop online. Find out how AI is influencing the future of ecommerce.

Comic-Con is back, which means we're about to see some killer experiential marketing tactics! Learn how to incorporate these same tactics to help boost your own marketing strategy.

Loyal customers spend considerably more money with your business over time. Creating the right ecommerce loyalty program directly translates into more sales for your business. Use these tips from seven of the best loyalty programs out there to improve your own loyalty program and increase your customer retention rate.

Social media isn't just for kids. Everyone, including your mom and grandma, uses it and it provides social proofing. Learn more!

What do stickers, samples, and Snapchat have in common? They're all inexpensive guerrilla marketing tactics that are easy to implement!

Pop-up shops are a tried-and-true guerrilla marketing tactic for a reason! But you still need to market them properly in order to be successful.

Don't hold yourself back from doing a guerrilla marketing campaign because you're not sure how to measure success online. You can measure it and should!

Guerrilla marketing doesn't have to mean "big budget product." Why not try one of these inexpensive guerrilla marketing strategies?

If you're not strapping people to a billboard, are you really guerrilla marketing? Check out these impactful examples of guerrilla marketing.

Could Gossip Girl (that over-the-top teen drama series) teach us the secrets to a good guerrilla marketing stunt? It's time to find out. XOXO

What exactly is guerrilla marketing? We break down the numbers to show how successful a campaign can be (numbers don't lie)!