Paid Media

Curious about conversion optimization on Facebook? Here's how to manually bid for a conversion or action, and the importance of doing so.

No time to prepare for your holiday campaign? Here are tips to put up the right kind of search engine marketing (SEM) campaigns so you don’t miss out.

A/B testing text ads on Google AdWords allows you to better understand your audience and business. Here's how to get started running effective tests.

Search Engine Marketing and Social Media Advertising are two different, yet complementary, channels that will help target your consumers.

Retargeting has become the key to success for most businesses. In fact, most e-commerce businesses convert mainly through retargeting.

These are the questions (and more) you should keep in mind when you are deciding on an acquisition strategy with Facebook, Google, or both platforms.

Ad-buying platforms offer you a breadth of targeting options and not a ton of guidance. Here's when granular targeting should and shouldn't be used.

While many consumers think of Facebook as a social media platform, it is also an extremely efficient and effective means of reaching your target audience.

Programmatic advertising generally refers to the process of real-time bidding on advertisements using behavioral and intent segmentation.

Successful blogs build an audience by posting interesting content and have the option to advertise utilizing the affiliate space.

On-boarding and growth process for your affiliate program: must start with strong guidelines laid out, work with onboard publishers you trust, and upkeep your relationships .

Make sure you are putting in the work to build an actual brand and identity if you want to build anything more than a house of cards the moment you stop doing Search Engine Marketing.

How you structure your media planning and media buying, no matter how strong your creative, can make or break your digital media campaign.

So you have a digital marketing campaign - you've found some digital media buys that are working. Now it's time to focus on the importance of testing.