By

Mike Banuelos

in

Marketing Strategy

Last-Minute Strategies to Save Black Friday

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By

Shayna Zeigen

in

Content & Social Media

Seasonal Versus Evergreen Content: The What, When, and Why

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By

Rachel Broas

in

Lifecycle Marketing

4 Ways to Increase Email Open Rate This Holiday Season

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Marketing Strategy
October 29, 2019

4 Marketing Lessons to Learn from Kanye's Sunday Service

Written by

Sara Ehlers

We break down four marketing techniques to learn from Kanye West's Sunday Service at Coachella that you might use in your next campaign.

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News & Events
October 28, 2019

Introducing Our New Grad Program: The Associate Digital Marketer Program!

Written by

Mackie Abergel

Calling all new grads! We’re very excited to announce the launch of our new grad program: the Associate Digital Marketer program. Learn more about all of the benefits and why you should consider submitting an application.

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Marketing Strategy
October 25, 2019

6 Takeaways from Working with Some of the Biggest CBD Brands

Written by

Madison Fiore

CBD marketing poses a slew of unique challenges. These are the six biggest takeaways we've developed from attending the Cannabis Summit and working with some of the world's biggest CBD brands.

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Marketing Strategy
October 23, 2019

What to Do Before Launching Digital Ads

Written by

Ellie Carroll

A successful marketing strategy is all about preparation. Here are the crucial steps to take before launching digital ads.

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Content & Social Media
October 22, 2019

2019 Hawke Holiday Content Marketing Plan

Written by

Hawke Media

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q4 and beyond.

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Content & Social Media
October 21, 2019

Why Stock Photography will Sink Your Social Brand: You Need Your Own Social Content

Written by

Tyler Grove

Stock photos are a thing of the past. Here’s how original social content differs from stock images and how to enhance your social content through social images.

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News & Events
October 17, 2019

Facebook Messenger Marketing: 5 Conversational Ad Tips to Drive Revenue and Increase Subscribers

Written by

Hawke Media

Here are some of the key Facebook marketing takeaways from our webinar with Octane AI that your business can use to drive revenue and increase subscribers on Facebook Messenger, especially small to medium-sized e-commerce businesses that are revenue-focused in Q4. 

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Lifecycle Marketing
October 16, 2019

How to Increase B2B Sales With Email Marketing

Written by

Sujan Patel

Once you establish (or fine-tune) your email marketing approach, it’s a low-touch sales generator that works steadily in the background while your team turns their attention to more hands-on marketing techniques. Here’s how to use email marketing to increase B2B sales in your business.

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Marketing Strategy
October 15, 2019

11 Mistakes Brands Make When Hiring Digital Marketing Agencies

Written by

Phoebe Neuman

From budget woes and miscommunication to ignoring the digital landscape and more, we break down 11 of the most common mistakes brands make when working with digital marketing agencies—and how to avoid them to ensure your next engagement is a smashing success.

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Branding & Creative
October 14, 2019

8-Step Instagram Grid Tutorial (with Templates)

Written by

Eric Smejkal

Check out our easy to follow, step-by-step guide to designing a seamless Instagram grid for your feed, including pre-designed layout templates.

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Marketing Strategy
October 11, 2019

CBD Advertising: 6 Ways to Promote Your CBD Brand

Written by

Madison Fiore

With major digital platforms like Facebook, Google and Amazon banning CBD advertising, here are six other ways to put money behind promoting your brand.

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News & Events
October 10, 2019

World Mental Health Day 2019: How Hawke Values Wellness in the Workplace

Written by

Melissa Blanco

On World Mental Health Day 2019, we're reminded that our mental health at work comes first. In the hope of reducing feelings of stress, anxiety, and tiredness in and out of the office, Hawke Media kicked off a Wellness Program earlier this year. Learn more about what Hawke Media does to improve our employees' well-being.

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News & Events
October 8, 2019

First Glance: 19 Photos of Hawkefest 2019

Written by

Hawke Media

Here's a first look at our top 19 photos from Hawkefest '19, our annual anti-conference that took place last Thursday, Oct. 3. at the Houdini Estate in Hollywood Hills.

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Content & Social Media
October 7, 2019

4 Influencers Fashion Brands Should Be Paying Attention to in 2020—and Why

Written by

Tyler Grove

In order to get noticed in an increasingly crowded Instagram space, top fashion influencers have to find ways to stand out from their competitors. Here are four influencers who fashion brands shouldn’t sleep on and are already grabbing our attention as we head into 2020.

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Branding & Creative
October 4, 2019

3 Amazon Audit Solutions to Prepare for the Holidays

Written by

Eugene Stark

Sellers can improve their Amazon page rankings with an in-depth audit of their SEO strategy. These 3 solutions from Hawke Media can help you prepare for the holiday season.

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