Performance Branding

The Lowdown

Performance Branding combines the marketing prowess of Hawke Media’s Strategy experts with the aesthetic excellence of our Creative designers to turn ideas into brands.

We identify target audience, key competitors, and marketplace opportunities.
We craft a brand story, establish a visual identity, and determine tone and messaging guidelines.
We deliver a comprehensive book that serves as the DNA for all forms of brand and business growth.
We take collaboration very seriously and welcome client input throughout the creative process.

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Our Process

Phase 1: Brand audit and research

We begin with a deep dive into your existing brand elements, products and/or services and strategies and begin building out your logo

Phase 2: Messaging and visual framework development

Through a brand messaging workshop we will work on developing your brand voice, tone, unique selling propositions and key differentiators.

Phase 3: Completion of comprehensive, physical brand book

The brand book will consist of brand guidelines based on prior research and exercises. It will outline target audiences and demographics and include finalized visual brand representations, messaging guidelines and necessary framework to serve as a guide for how your brand should look and feel across all platforms.