I have seen subject line wins and losses across platforms, industries, demographics, etc so let me let you in on the little tricks that have worked for me.

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.

Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

You've got the email address—now what? Here are some helpful tips and best practices to improve subject lines and in effect improve email open rates.

Knowing how to utilize email marketing fully can help maximize your average customer lifetime value. Here are five essential starting points to incorporate.

How you structure your media planning and media buying, no matter how strong your creative, can make or break your digital media campaign.

So you have a digital marketing campaign - you've found some digital media buys that are working. Now it's time to focus on the importance of testing.

These questions will give you a solid foundation to really have a handle of what you are getting into when starting your e-commerce business.

There are tons of ways to market a product on the web. Here is a brief overview of the nine of the top digital marketing channels used.

"It's not what you know, it's who you know." But how do you get to know those people? Here are my five networking tips to building a great network.

Getting press for your site is important to help others discover and learn about your brand. Here are four great takeaways to get your site press.

The buying habits of men and women are DRASTICALLY different. Your entire e-commerce strategy has to change to attract one or the other.

Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business.