Marketing Strategy

The Nest will house 10 of the coolest online brands—offline—in the heart of Abbot Kinney at the House of Wylie, 1301 Abbot Kinney Blvd in Venice.

There's a lot of options when it comes to mobile sites — mobile dedicated websites, responsive, or adaptive. Here's what to know about each.

It's that time of year! Here are five ways to make sure holiday shopping on your site is an enjoyable experience during the holiday season (and always).

Social proofing is a way to ease the minds of worried customers and increase conversion rates. Discover the opportunities it presents for your business.

Getting started with e-commerce doesn't have to be a daunting task if you understand the hierarchy that's involved. Here's a general outline:

This culture has built over the years, in the start up and tech world, that a fundraising means a company has become successful -- this is not the case.

Facebook video ads give us a chance to connect with our customers on a deeper level than a generic call-to-action ad and build real brand loyalty.

There are tons of ways to market a product on the web. Here is a brief overview of the nine of the top digital marketing channels used.

"It's not what you know, it's who you know." But how do you get to know those people? Here are my five networking tips to building a great network.

Getting press for your site is important to help others discover and learn about your brand. Here are four great takeaways to get your site press.

The buying habits of men and women are DRASTICALLY different. Your entire e-commerce strategy has to change to attract one or the other.

Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business.