Search Engine Marketing and Social Media Advertising are two different, yet complementary, channels that will help target your consumers.

Social proofing is a way to ease the minds of worried customers and increase conversion rates. Discover the opportunities it presents for your business.

Retargeting has become the key to success for most businesses. In fact, most e-commerce businesses convert mainly through retargeting.

There’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.

Today, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.

Sales on smartphones are up 45 percent in 2016 causing a lot of e-commerce companies to think about optimizing for smartphones.

Your website also has to provide “little extras” that play a big role in taking e-commerce website design to the next level in user experience.

The e-commerce website design can have a huge impact on the sales and experience a consumer has, which in turn can lead to an increase or decrease in sales.

Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.

These are the questions (and more) you should keep in mind when you are deciding on an acquisition strategy with Facebook, Google, or both platforms.

Ad-buying platforms offer you a breadth of targeting options and not a ton of guidance. Here's when granular targeting should and shouldn't be used.

While many consumers think of Facebook as a social media platform, it is also an extremely efficient and effective means of reaching your target audience.

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2016

Search is a critical way of reaching people, and that means you have to develop content and information that they want to go and find themselves.

Getting started with e-commerce doesn't have to be a daunting task if you understand the hierarchy that's involved. Here's a general outline: