By

Mike Banuelos

in

Marketing Strategy

Last-Minute Strategies to Save Black Friday

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By

Shayna Zeigen

in

Content & Social Media

Seasonal Versus Evergreen Content: The What, When, and Why

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By

Rachel Broas

in

Lifecycle Marketing

4 Ways to Increase Email Open Rate This Holiday Season

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Lifecycle Marketing
July 25, 2019

How MailChimp is Expanding Beyond Email: 3 New Features

Written by

Justine Rellosa

Mailchimp is aiming to be more than just an email marketing platform. Check out these 3 new features that make Mailchimp an all-in-one marketing platform.

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Web
July 18, 2019

8 Tips on How to Design a Perfect Product Detail Page

Written by

Farica Carroll

Product display pages (PDPs) are critical to encouraging users to add your products to their online shopping carts. Check out these 8 tips on how to design the perfect PDP.

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Content & Social Media
July 17, 2019

3 Reasons to Celebrate World Emoji Day

In honor of World Emoji Day, we explore the evolution of emojis, how they have forever changed our communication styles and their ability to transcend identity. 

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Content & Social Media
July 16, 2019

What Does SEO Stand For?

Written by

Andrew Chacon

SEO, or Search Engine Optimization, helps your website gain visibility in search engine results. Read on to find out how SEO can help your business.

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Marketing Strategy
July 11, 2019

Digital Marketing Strategy 101: The Basics

Written by

Jared Rosenberg

Think you're ready to launch your digital marketing strategy? Make sure you know the major channels and these basic concepts in order to grow your brand.

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Content & Social Media
July 9, 2019

Shoppable Influencer Posts

Written by

Sara Ehlers

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

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Paid Media
July 8, 2019

How to Create and Use Facebook Carousel Ads

Written by

Brenna Kleiman

Facebook carousel ads are an effective way to tell a story or display multiple products, features or steps in a process. Check out these tips on how to create them and when to use them.

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Marketing Strategy
July 2, 2019

Fashion Marketing: Keys to Successfully Growing Your Fashion Brand

It’s critical for fashion brands to communicate what makes them unique in order to grow. These are the keys to a successful digital marketing strategy.

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Marketing Strategy
July 1, 2019

4 Tips for Taking Advantage of Amazon Prime Day

Written by

Eugene Stark

Prime Day has become one of the most important ecommerce holidays. Here's how you can take advantage of Prime Day to boost sales on the platform.

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Marketing Strategy
June 27, 2019

How to Create a Complete 4th of July Ecommerce Funnel

4th of July is one of the largest commerce holidays in the US. Build a comprehensive sales funnel with these 4 steps to increase your 4th of July purchases.

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Paid Media
June 26, 2019

Awareness Campaigns: Expanding the Paid Media Sandbox

Written by

Daniel Chen

Though the cost of digital advertising is rising, it's only too expensive if brands aren't focused on expanding their audience with awareness campaigns.

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News & Events
June 25, 2019

Highlights from the First Half of 2019

Written by

Jared Rosenberg

We take a look at the biggest marketing developments and pop culture happenings from the first half of 2019.

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Marketing Strategy
June 24, 2019

How Marketing Agencies & Consultancies Identify Trends

Written by

Erik Huberman

Check out the three reasons why marketing agencies and consultancies are able to identify trends and innovate at a pace in-house teams can only dream of.

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Content & Social Media
June 21, 2019

Thinking Beyond Blogs: 3 Additional Formats to Use in Your Content Marketing Strategy

Written by

Phoebe Neuman

Fallen into a rut of posting generic articles? These three formats will reignite your content marketing mix, winning leads and boosting organic traffic.

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Content & Social Media
June 20, 2019

Why Your CBD Brand Needs a Blog

Written by

James Han

With major digital platforms placing restrictions on advertising for CBD brands, learn why a blog is a critical component of your CBD marketing mix.

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