Lifecycle Marketing

As a brand, what can you do to get your product or service emails to stand out amongst a sea of holiday-themed emails flooding consumers’ inboxes? The answer to the clicks is in thinking like a consumer and a marketer at the same time. Here are four tips to increase email open rate this holiday season.

Once you establish (or fine-tune) your email marketing approach, it’s a low-touch sales generator that works steadily in the background while your team turns their attention to more hands-on marketing techniques. Here’s how to use email marketing to increase B2B sales in your business.

Want to optimize your email marketing efforts? We run you through the process of setting up a split flow within Klaviyo so you can deliver the right content to the proper people.

Never fear, because we have you covered with plenty of e-commerce ideas as you head into the busiest time of the year. Here are five key email marketing strategies to deploy for this holiday season. 

Mailchimp is aiming to be more than just an email marketing platform. Check out these 3 new features that make Mailchimp an all-in-one marketing platform.

Strategies behind making the most effective use if email marketing strategies. Six steps are outlined for you to get your emails opened and read!

Email is a ubiquitous marketing channel - but are you falling prey to these mistakes? Our experts break down six common email marketing misconceptions.

We've identified six critical areas to focus on when building your email strategy for ecommerce. Read on to find out the keys to successful email marketing!

The second piece of content in our 12 Days of Marketing series is all about the different ways to boost your email strategy.

Check out our step-by-step guide to building effective, conversion-boosting Facebook Messenger marketing campaigns with chatbots.

December is a crazy month for retailers. Use these email marketing best practices to help ensure your holiday campaigns are as successful as possible.

Your email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.

Email is one of the biggest revenue drivers for ecommerce companies. Learn how to incorporate email into your marketing mix with this comprehensive guide.

The new Gmail update is here, but what does that mean for your email marketing strategy? Here are the most important new Gmail features and how they will affect your email marketing efforts.

It’s time to reimagine your mobile email design and make sure it is legible on a mobile device for Grandma’s viewing pleasure.

Emails are great for driving site visits but it’s important to think about the holistic experience. Optimizing emails for mobile is only part of the puzzle.

Having blog content goes further than search engine optimization (SEO), it allows you to show yourself as a thought leader to your audience continuously.

Hey, email mistakes happen. But here is how you can address those errors, whether you’re dealing with a mailing list of 100 or 100,000.

If you are questioning whether a certain email marketing strategy will work you don’t need the right answer, but you do need to test it.

Email marketing is unique from most other marketing channels because it allows you to establish and build upon an ongoing relationship.

I have seen subject line wins and losses across platforms, industries, demographics, etc so let me let you in on the little tricks that have worked for me.

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.