By

Mike Banuelos

in

Marketing Strategy

Last-Minute Strategies to Save Black Friday

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By

Shayna Zeigen

in

Content & Social Media

Seasonal Versus Evergreen Content: The What, When, and Why

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By

Rachel Broas

in

Lifecycle Marketing

4 Ways to Increase Email Open Rate This Holiday Season

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Content & Social Media
May 28, 2019

How to Create Content Your Audience Actually Cares About

Learn how to create content that your audience cares about to cut through the noise, helping them discover and remember you.

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Branding & Creative
May 22, 2019

How to Set Up for a Product Photography Shoot [Infographic]

Written by

Austin Song

High-quality product photo assets are critical to ecommerce success. Here's a simple guide to setting up your product photography shoot.

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Marketing Strategy
May 20, 2019

How to Use Omnichannel Marketing to Increase Customer Loyalty

Written by

Emma Paye

Omnichannel marketing creates a cohesive brand experience that customers want to return to. Here's how to integrate it into your strategy mix.

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Web
May 16, 2019

How to Create a Landing Page: 7 Elements to Keep in Mind

Landing pages are highly effective conversion tools when structured properly. Here are some tips to make the perfect landing page.

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Marketing Strategy
May 15, 2019

Why You Should Develop a Back-Up Marketing Plan

Written by

James Han

Your business can take major hits in a marketing emergency. Check out these tips on how to develop a game plan before the next disaster strikes.

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Marketing Strategy
May 13, 2019

4 Ways to Personalize Your Marketing Strategy

Written by

David Chon

Check out these 4 ways to personalize your marketing in order to to break through the digital noise and reach your customers effectively.

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Marketing Strategy
May 8, 2019

How to Integrate Your Marketing Mix

Written by

Citta Paramita

In today’s world, advertising - whether physical or digital - exists everywhere you look. Brands must rely on integrated marketing campaigns to stand out.

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Lifecycle Marketing
April 24, 2019

6 Easy Ways to Boost Your Email Open Rates

Written by

Rachel Broas

Strategies behind making the most effective use if email marketing strategies. Six steps are outlined for you to get your emails opened and read!

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Paid Media
April 17, 2019

Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising

Written by

Brenna Kleiman

Facebook advertising may seem straightforward - don't be fooled. Before you fire up your ad campaigns, here are five misconceptions you should be aware of.

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Marketing Strategy
April 15, 2019

Word-of-Mouth Marketing: 5 Tips to Get Your Snowball Rolling

Written by

Erik Huberman

Word-of-mouth publicity offers brands a powerful, low-cost opportunity to generate buzz. But it requires critical mass - here's how to get started.

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Content & Social Media
March 28, 2019

Marketing Mythbusters: 4 Content Marketing Fallacies That Could Sink Your Strategy

Written by

Jared Rosenberg

Content marketing can seem like an expensive and mystifying endeavor. We're here to clear up a few common misconceptions to help you crush the content game.

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Marketing Strategy
March 20, 2019

Digital Marketing Tips: What to Do in an Emergency

The recent outage across Facebook, Instagram and WhatsApp sent marketers into a panic. Find out how you can be prepared for the next emergency.

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Culture & Lifestyle
March 18, 2019

March Marketing Madness: How Marketing Strategy is Like a Bracket

Written by

Bryce Henley

A perfect marketing strategy is almost as impossible to achieve as a perfect bracket. Here's what to keep in mind to give you the best shot.

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Paid Media
March 14, 2019

Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting

Written by

Brenna Kleiman

One of our Facebook Advertising specialists breaks down the key things to keep in mind when determining which audiences to retarget and how much to spend.

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Paid Media
March 11, 2019

Marketing Mythbusters: 5 Myths that Could Derail Your SEM Strategy

Written by

Tyler Prone

Our resident SEM expert breaks down the truth behind five dangerous assumptions that even seasoned specialists make far too often.

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