By

Mike Banuelos

in

Marketing Strategy

Last-Minute Strategies to Save Black Friday

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By

Shayna Zeigen

in

Content & Social Media

Seasonal Versus Evergreen Content: The What, When, and Why

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By

Rachel Broas

in

Lifecycle Marketing

4 Ways to Increase Email Open Rate This Holiday Season

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Paid Media
October 3, 2019

How to Optimize Your Amazon Marketing Strategy

Written by

Daniel Chen

Selling on Amazon presents both risk and reward. Here's how to tip the scales in your favor with a comprehensive Amazon marketing strategy.

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Marketing Strategy
October 1, 2019

4 Tips to Make the Most Out Of Your Influencer Collaborations

Written by

Emma Paye

Influencer marketing has its challenges, but these 4 tips can help you find success for your brand and grow results on a consistent basis.

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News & Events
September 30, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in September

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during September. Since much of our advice includes holiday marketing planning, if you haven’t yet we recommend that you give these articles a look.

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Marketing Strategy
September 27, 2019

Marketing Agency vs. Hiring In-House [Infographic]

Written by

Erik Huberman

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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Marketing Strategy
September 25, 2019

Our Content Team’s Favorite Marketing Tactics They Saw in Q3

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

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News & Events
September 24, 2019

Saving the Best for Last: Hawkefest Is the Best E-Commerce Conference to Close out 2019

Written by

Hawke Media

There’s a reason that we’ve been named one of the best e-commerce conferences to attend this year. We pride ourselves on being on the front lines of the anti-conference movement, as we brand Hawkefest as our annual anti-conference. As we’re just over one week away from Hawkefest, we want to hear from YOU and what you think of e-commerce conferences.

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Web
September 24, 2019

How to Place a Google Analytics Tracking Pixel

One of our web experts, takes you through the steps to implement your Google Analytics Universal tracking pixel across multiple platforms including Wordpress, Shopify, and implementation on custom sites through google tag manager.

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Marketing Strategy
September 20, 2019

Digital Marketing Strategy: 12 Tips to Stay on Track in 2019

Written by

Matt Osias

Hawke Media's team of content and social media experts deliver 12 simple but important tips on how to keep your digital marketing strategy on track.

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Live From The Nest
September 19, 2019

Live from the Nest Season 2 Ep. 2 w/ Mike Banuelos VP of Strategy, Hawke Media

Written by

Hawke Media

Season 2, Episode 2 of "Live from the Nest" with Hawke Media VP of Strategy, Mike Banuelos. Mike discusses holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, predicting consumer purchase habits, and much more!

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News & Events
September 18, 2019

Why Hawke Media and Google Celebrated the Holidays in August

Written by

Hawke Media

Why would Hawke Media put up a Christmas tree for a Hawke-Google tag team event in August? We wanted to get people talking, and more specifically talking about developing a marketing plan for the holiday season, because, in the marketing world, August is almost a little too late.

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Lifecycle Marketing
September 17, 2019

Email Drip Marketing Campaigns: How to Set up a Conditional Split Workflow to Increase Personalization

Written by

Justine Rellosa

Want to optimize your email marketing efforts? We run you through the process of setting up a split flow within Klaviyo so you can deliver the right content to the proper people.

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Paid Media
September 16, 2019

Facebook Advertising KPIs: 5 Key Metrics

Written by

Brenna Kleiman

Not sure what metrics to watch during your Facebook advertising campaign? Here's a quick guide to the KPIs that matter the most.

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News & Events
September 13, 2019

19 Reasons Why Hawkefest is the Best Event of 2019

Written by

Hawke Media

Hawkefest is the anti-conference of 2019. Network in Los Angeles with entrepreneurs, venture capitalists, and like-minded professionals across multiple industries.

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Content & Social Media
September 12, 2019

Instagram Influencer Marketing: 5 Best Practices to Keep Engagements Running Smoothly

Written by

Bryce Henley

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

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